Conceptual Framework-Film

Message: fast fashion is not sustainable or healthy

Concept

protagonist represents the mainstream consumer. She consumes fashion in a unsustainable way. She is always in search of the next trend, the latest release, the hot items. However she is never fulfilled and is in constant search to end her hunger.

Character

Job:

Setting/where does she live:

Age:

Marital status:

Education:

Visual representation:

· Greed: the way she physically consumes the food- grotesque consumption

· Pace of the film- speeding up of the film shots, fast cuts, movement within the shot

· Use of music

Types of shots

· Close up shots of the eating

· Stairs- feet

· Elevator

· Close ups of clothing

Personas

The Interior= food consumption. The private self

Private self, what we hide from view, freedom to eat what they want, grotesque eating

· Dishevelled

· Unconventional style, not current trends

· Mismatched

· Kitsch

· Chaotic

Exteriors= public self

The persona we want the world to view us by

Women have control over their consumption

Women shouldn’t have appetites

Food consumption is controlled. Example eating a single pea, leaving 2 on the plate

Confessionals

· Up to date with current fashions, trendy but not to outlandish

· ‘workwear’ corporate cross evening

Locations

Control, power, glamour/ gloss, money

· Syd uni- new buildings, glass and metal- reflections. Views back towards the city OR building 10, aerial

· City- financial area, blight st

· Double Bay

· Food desire- cupcake shop, bakery, DJ food hall

· Trade halls building